How to add a link in bio on Facebook

Where it lives on a personal profile

On a personal profile, open your Intro section on your profile page, tap Add details or Edit, and add a website under Contact and basic info. It appears as a small link in your Intro card, less prominent than a Page's Website field, but still clickable and visible to anyone viewing your profile.

Why a link-in-bio page still helps on Facebook

Facebook's own contact and website fields work differently across Pages, Groups and personal profiles, and none of them are the primary place most visitors expect to find more information the way Instagram's bio link has become the default. A single link-in-bio page's address, filled into whichever field is available on each of your Facebook presences, keeps the actual destination consistent even though Facebook itself does not centralize it well.

This matters most for anyone running a Facebook Page alongside Instagram and other platforms, since keeping the destination the same everywhere means one page to update rather than several different Facebook-specific settings scattered across Pages, Groups and a personal profile.

What to feature for a Facebook-driven audience

Facebook audiences skew slightly older and more local-business oriented than some other platforms, so leading with practical, transactional links, hours, a booking form, a shop, tends to perform better than a purely visual creator layout. Reviews are also worth featuring prominently, since Facebook itself has a strong review culture many visitors already trust.

• Website or booking link, first
• Reviews, since Facebook visitors trust them
• Hours and location, for a local business
• Shop or menu, if separate from booking
• Other social platforms, last

Facebook Events and Marketplace as additional entry points

Beyond the profile itself, Facebook Events and Marketplace listings are two more places a visitor might first encounter your business without ever visiting your main Page. Both support a link back to your Page or an external site, and keeping that link pointed at your bio-link page means the same current information reaches visitors regardless of which specific Facebook feature brought them to you.

This is easy to overlook since Events and Marketplace listings are often created for a one-off purpose and then forgotten, but an old listing with a stale link can persist and continue surfacing in search long after the original event or item is gone.

Managing a Page alongside a personal profile

Many small business owners run both a Facebook Page and a personal profile, and visitors sometimes reach one when they meant to find the other. Keeping the same link-in-bio address in both places, rather than only on the Page, closes that gap and means a visitor who lands on your personal profile by mistake still finds their way to the same current information.

Questions people ask

Can I add a link-in-bio page to a Facebook Group?

Facebook Groups have limited space for external links compared to Pages; a pinned post with the link, or a link in the Group's description, is the most reliable placement.

Does Facebook restrict certain types of links in the Website field?

Facebook's terms restrict some categories of content and links; a standard link-in-bio page pointing to your own social profiles, shop or booking tool does not typically raise any issue.

Should my Facebook link-in-bio page look different from my Instagram one?

Using the same page is fine for most creators and businesses; if your Facebook audience skews notably different in what it needs, such as more local, transactional intent, adjusting the link order for that audience can help.

Does a Facebook Shop replace the need for a bio-link page?

Facebook Shop handles product listings and checkout within the platform itself; a bio-link page still helps for everything outside that, such as booking, reviews on another site, or other social platforms.

Can I use the same QR code for Facebook as for other platforms?

Yes, since the destination page is the same regardless of which platform a visitor scans the code from, one QR code linking to your bio-link page works everywhere.

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