Should I link my full portfolio site or a curated gallery?

A curated gallery of recent, representative work usually converts better than a full site, since a first-time visitor deciding whether to inquire benefits more from a fast, focused preview than an exhaustive archive.

How often should I update the portfolio link?

Whenever your style shifts or you shoot something you would rather lead with. There is no fixed schedule; the point is that the link never lags more than a season behind your actual current work.

Do I need separate pages for different genres I shoot?

Only if the genres serve very different clients, such as weddings and commercial work. Otherwise one page with a mixed but curated gallery is simpler to maintain and still shows range.

How should the page differ for a wedding photographer versus a commercial photographer?

A wedding photographer usually leads with a gallery and an inquiry link tied to date availability, since couples plan far ahead and want proof before committing. A commercial photographer more often leads with a portfolio sorted by client type and a direct contact link, since the decision cycle is shorter and the buyer is usually evaluating fit for a specific brief rather than browsing broadly.

Fullink for photographers

Your latest work, your booking link, in one place.

A Fullink page for photographers leads with your current portfolio or latest shoot, keeps your booking link one tap away, and adds a payment link if you sell prints or presets directly.

Create your free page

What usually goes wrong with one link

Your portfolio link points to work from a year ago

You have shot dozens of sessions since you last updated your bio link, but the destination still shows an old gallery that does not represent where your work is now.

Booking requests get lost in DMs

A potential client messages asking about availability, and by the time you reply the conversation has moved on. A visible booking link removes that first back and forth.

Print and preset sales need their own link, and there is only room for one

You sell prints on one platform and presets on another, but Instagram gives you a single link and something always gets left out.

A starter layout

Five links, in an order that works for photographers.

1
View the portfolio
Your current best work, swapped out as your style and clients change.
2
Book a session
The single highest-value click for most working photographers.
3
Shop prints or presets
A Stripe-hosted payment link on PRO if you sell directly.
4
Client galleries
A dedicated destination for clients picking up their delivered photos.
5
Follow on Instagram
The channel where new work actually gets seen first.

Why photographers use Fullink

Swap your portfolio destination without touching your Instagram bio every time you update your work.
Stripe-hosted payment links on PRO for print or preset sales, without a separate storefront subscription.
Click analytics on PRO show whether people click through to book or just browse, useful for deciding what to feature.
A custom theme that can match your brand instead of a generic template everyone else uses.

Questions photographers ask

Should I link my full portfolio site or a curated gallery?: A curated gallery of recent, representative work usually converts better than a full site, since a first-time visitor deciding whether to inquire benefits more from a fast, focused preview than an exhaustive archive.
How often should I update the portfolio link?: Whenever your style shifts or you shoot something you would rather lead with. There is no fixed schedule; the point is that the link never lags more than a season behind your actual current work.
Do I need separate pages for different genres I shoot?: Only if the genres serve very different clients, such as weddings and commercial work. Otherwise one page with a mixed but curated gallery is simpler to maintain and still shows range.
How should the page differ for a wedding photographer versus a commercial photographer?: A wedding photographer usually leads with a gallery and an inquiry link tied to date availability, since couples plan far ahead and want proof before committing. A commercial photographer more often leads with a portfolio sorted by client type and a direct contact link, since the decision cycle is shorter and the buyer is usually evaluating fit for a specific brief rather than browsing broadly.

Start free, publish today.

Fullink Free covers 5 links at $0. PRO is $9 a month and adds Stripe-hosted payment links, supporter tools and no Fullink branding.

Start free See pricing