Should I show subscriber count or other numbers on the page?

Only if the number is real and current. An outdated or invented figure is worse than no number at all; if you are not updating it regularly, leave it off.

How do I handle both a free and a paid tier?

Lead with the free subscribe link for reach, and place the upgrade link right below it rather than combining them, so each visitor sees the option that actually matches where they are.

Is an archive necessary if issues are also on social media?

Yes. Social posts get buried in a feed within hours, while an archive link gives a new reader a lasting way to sample your best past work before deciding to subscribe.

What belongs on the page besides subscribe and archive?

Very little else, deliberately. A newsletter page converts best when it stays focused: subscribe, a sample issue, an archive, and at most one or two secondary links. Adding unrelated promotions or a long list of other projects dilutes the one action, becoming a subscriber, that the page exists to drive.

Should past sponsors or brand mentions appear on the page?

Only briefly, if at all. The page's job is converting a visitor into a subscriber, and a long list of past sponsors competes for attention with that single goal rather than supporting it, so keep any sponsor mentions short and secondary to the subscribe link.

Fullink for newsletter writers

One link that turns a follower into a subscriber.

A Fullink page for newsletter writers leads with your subscribe link, then your latest issue and archive, so a follower who liked one post can become a subscriber without hunting for the sign-up form.

Create your free page

What usually goes wrong with one link

The subscribe link is buried in a pinned post from months ago

Your best conversion tool sits below a dozen newer posts instead of being the first thing anyone reaching your profile can see.

A great issue goes viral but there is nowhere obvious to read past issues

Someone who loved one piece has to guess whether an archive exists at all, and often gives up rather than search for it.

Paid subscriber links and free sign-up links compete for the same single spot

If you have both a free list and a paid tier, one bio link cannot represent both choices clearly.

A starter layout

Five links, in an order that works for newsletter writers.

1
Subscribe free
The single most important click for a growing newsletter.
2
Read the latest issue
For someone who wants to sample before subscribing.
3
Browse the archive
Where a new reader who liked one post can find everything else.
4
Upgrade to paid
A Stripe-hosted payment link on PRO if you run a paid tier.
5
Follow elsewhere
Your secondary social channel, if you cross-post.

Why newsletter writers use Fullink

Keep the subscribe link permanently at the top instead of relying on a post staying pinned.
Click analytics on PRO show whether people subscribe first or read an issue first, useful for reordering your page.
Stripe-hosted payment links on PRO for a paid subscription tier, without a separate storefront subscription.
Five links on Free already covers subscribe, latest issue, archive and one social channel.

Questions newsletter writers ask

Should I show subscriber count or other numbers on the page?: Only if the number is real and current. An outdated or invented figure is worse than no number at all; if you are not updating it regularly, leave it off.
How do I handle both a free and a paid tier?: Lead with the free subscribe link for reach, and place the upgrade link right below it rather than combining them, so each visitor sees the option that actually matches where they are.
Is an archive necessary if issues are also on social media?: Yes. Social posts get buried in a feed within hours, while an archive link gives a new reader a lasting way to sample your best past work before deciding to subscribe.
What belongs on the page besides subscribe and archive?: Very little else, deliberately. A newsletter page converts best when it stays focused: subscribe, a sample issue, an archive, and at most one or two secondary links. Adding unrelated promotions or a long list of other projects dilutes the one action, becoming a subscriber, that the page exists to drive.
Should past sponsors or brand mentions appear on the page?: Only briefly, if at all. The page's job is converting a visitor into a subscriber, and a long list of past sponsors competes for attention with that single goal rather than supporting it, so keep any sponsor mentions short and secondary to the subscribe link.

Start free, publish today.

Fullink Free covers 5 links at $0. PRO is $9 a month and adds Stripe-hosted payment links, supporter tools and no Fullink branding.

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