Should I link to a demo separately from the full game?

Yes, if you have a public demo, give it its own link block near the top, since a low-commitment demo often converts hesitant visitors into wishlists faster than the store page alone.

How often should the press kit link be updated?

Update it whenever your key art, trailer or screenshots change meaningfully, since outdated press assets can mean a journalist covers your game with art you no longer use.

Fullink for game developers

One link for the game, the wishlist and the devlog.

A Fullink page for a game developer is a single link that sends followers to your store page, a wishlist link, your devlog and a press kit, so a clip or screenshot that gets attention has a clear next step instead of just likes. A wishlist click directly affects how a storefront's algorithm treats your game, which makes it worth more than the attention itself if the link asking for it is easy to find.

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What usually goes wrong with one link

A wishlist click matters more than a like but is easy to bury

A wishlist on Steam or another store directly affects visibility for the game, but a generic bio link often does not point there specifically, so the people most excited about your clip never take the one action that would help most.

Press and streamers need a press kit, not a social profile

A journalist or streamer looking to cover your game needs assets and details quickly, and digging for them in your post history wastes the interest you just earned, sometimes losing the coverage entirely.

Devlogs and store links compete for one bio slot

With only one link typically allowed in a bio, devlog updates and the actual store page cannot both be there unless something else holds both at once.

A starter layout

Five links, in an order that works for game developers.

1
Wishlist on Steam
The action that matters most for the game's visibility, placed first.
2
Latest devlog update
Your newest progress post, for followers tracking development.
3
Press kit
Assets, screenshots and details for journalists or streamers covering the game.
4
Join the Discord
Where your community discusses the game and reports feedback.
5
Watch the trailer
Your latest trailer, for anyone discovering the game for the first time.

Why game developers use Fullink

Click analytics show whether visitors wishlist directly or watch the trailer first, useful for deciding what a post should lead with the next time you share progress.
Update the devlog link with every new post, without touching the URL already shared everywhere else your game has been mentioned.
Five free links cover wishlist, devlog, press kit, Discord and trailer without paying before you know the page is driving wishlists worth the upgrade.
PRO's Stripe-hosted payment link works for a demo, soundtrack sale or supporter tier, if you sell anything directly outside the main store page.

Questions game developers ask

Should I link to a demo separately from the full game?: Yes, if you have a public demo, give it its own link block near the top, since a low-commitment demo often converts hesitant visitors into wishlists faster than the store page alone.
How often should the press kit link be updated?: Update it whenever your key art, trailer or screenshots change meaningfully, since outdated press assets can mean a journalist covers your game with art you no longer use.

More ways to use Fullink

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Fullink Free covers 5 links at $0. PRO is $9 a month and adds Stripe-hosted payment links, supporter tools and no Fullink branding.

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