What to actually put in your link in bio

What most pages genuinely need

Beyond the top priority, most creators and small businesses need somewhere between two and four more links: a shop or product, a way to contact or book, your other social platforms, and occasionally a newsletter or a way to support you directly. Beyond five or six total, a visitor's attention tends to spread too thin across too many choices.

• One clear top priority link
• A shop, booking link or payment link, if you sell anything
• Reviews or proof, if trust matters before a purchase
• Your other platforms, kept last
• A newsletter or support link, only if it is genuinely active

What to deliberately leave out

An old project you no longer update, a social account you rarely post to, or a generic about page that repeats your bio, usually add clutter without adding value. Removing these is not a loss; it makes the links that actually matter easier to find and click.

Letting real data guide what stays and what goes

Once the page is live, click analytics show which links actually get used. A link nobody clicks after a few weeks is a candidate for removal or relabeling, and a link that consistently gets clicked is a candidate to move higher. Treat the initial list as a starting point to test, not a final decision.

A short list of things people often forget to include

A few genuinely useful additions get overlooked more often than they should: a way to contact you directly for a request that does not fit any existing link, a link to reviews or testimonials if trust matters before a purchase, and a QR code download if any of your audience will encounter you in person rather than only online.

• A direct contact option, if requests come up that nothing else covers
• Reviews or testimonials, for trust-sensitive purchases
• A downloadable QR code, for in-person encounters

Revisiting the list as your situation changes

What belongs on the page today is not necessarily what belonged there when you first built it, or what will belong there in six months. Treating the list as something to revisit deliberately, rather than something set once and forgotten, keeps the page matching what actually matters to your current work.

Different platforms, different expectations for what to include

A visitor arriving from a professional platform expects different content than one arriving from a purely visual, entertainment-focused one. If your audience is genuinely split across very different types of platforms, it is worth considering whether one page can serve both well, or whether the content simply needs careful, deliberate ordering that works reasonably for each.

In most cases, a well-chosen, honest set of links serves a mixed audience fine, since the underlying decision, what matters most right now, tends to hold regardless of which platform sent the visitor.

Questions people ask

Is five links the right number for everyone?

Five is a reasonable default, matching Fullink's free plan, but the right number depends on how much you genuinely have to offer; fewer, clearer links usually beat more, vaguer ones.

Should I include a link to my email or contact page?

If direct contact matters for your work, such as freelance or service-based work, yes; for a purely social creator page, it is often less necessary than a shop or content link.

What if I genuinely have more than six things worth linking to?

Group related links under a single link to a category page rather than listing everything individually, keeping the main page's list short and scannable.

Should I ask my audience what they want on the page?

For a page with an established, engaged audience, asking directly, such as in a poll or a comment thread, can surface a genuinely useful link you would not have thought to add yourself.

Is it fine to have a mostly empty page while I decide what to include?

Publishing with just one or two solid links is better than waiting until the page feels complete; a simple, working page beats a delayed, perfect one.

Should the same set of links work for every visitor, or can I personalize it?

Most bio-link tools show the same page to everyone; personalization by visitor is not typical, so the list should be built around your most common visitor rather than every possible one.

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