Link in bio for YouTube Shorts

Where the link actually goes

In YouTube Studio, under Customization and then Basic info, you can add and feature links in your channel's about section, choosing one to display prominently on your channel banner on desktop. That featured spot is the equivalent of a bio field, and a link-in-bio page listing everything else, socials, a shop, a newsletter, fits there better than a single static address.

What actually drives clicks from a Short

Since Shorts do not offer a clickable on-screen link the way a story sticker might elsewhere, verbally mentioning your link in bio, or on your channel, at the end of a Short, or including it in the Short's description, does more work than relying on viewers to find your channel's about section unprompted. A pinned comment repeating the mention also helps.

What to put on the page itself

Since a Shorts audience is often discovering you for the first time, lead with whatever helps them decide to subscribe or explore further: a playlist of your best long-form videos, a link to your main upload, then anything else, a shop, a newsletter or other platforms. Fullink's Free plan covers five links at $0, enough to start.

Turning a Shorts viewer into a subscriber, not just a click

A Shorts viewer is usually seeing you for the first time and deciding within seconds whether you are worth following. A page that immediately shows more of your best work, rather than a shop or a promotional offer, respects that stage of the relationship better and is more likely to convert a curious click into an actual subscriber.

Once someone has followed for a while, the priority can shift toward a newsletter, a shop, or other calls to action, since repeat visitors have already made the decision a first-time Shorts viewer has not. Keeping this distinction in mind when ordering your links can meaningfully change how a page performs.

Cross-posting Shorts to other platforms

Many creators repost the same short video to TikTok and Instagram Reels, each of which handles bio links differently from YouTube's channel-based model. Using the same link-in-bio page's address everywhere, adapted only to where each platform lets you place it, keeps the destination consistent even though the mechanism for finding it differs by platform.

Comments as an underused path to your page

Beyond the description and about section, a pinned comment on a Short performing especially well can restate where to find more, which reaches viewers who scroll through comments before checking a channel's about page, a common behavior on short-form video. This costs nothing extra and simply requires remembering to do it on your best-performing uploads.

Replying to genuine questions in the comments with a direct mention of the relevant part of your page, rather than a generic response, also tends to build more trust than a scripted-sounding reply, since it shows an actual person is behind the account.

Questions people ask

Can I add a clickable link directly inside a Short's video?

YouTube does not currently support a clickable overlay link inside a Short the way some other platforms do with stickers, so the description, channel about section and verbal mention remain the main paths.

Should Shorts and long-form videos link to different pages?

Usually not. Pointing both to the same link-in-bio page keeps things simple and means you only maintain one address across your whole channel.

Does the channel description link need updating often?

Only when the destination page's URL itself changes, which should be rare. Update the page's content instead of the channel's featured link whenever your offers or priorities change.

Is it worth pinning a comment with my link on every Short?

It is most useful on your better-performing uploads, since that is where the additional visibility actually reaches a meaningful number of viewers.

Should the featured channel link change based on what a Short is about?

For most creators, keeping one stable featured link and updating the page behind it is simpler than trying to change the channel's featured link for every individual upload.

Related